From Umbria, the film is commissioned by the audiovisual forum – Cinema

The success of the second edition of the Film Business Think Tank, an annual economic gathering dedicated to the current and prospective situation in the audiovisual sector. The event, promoted by the Film Commission of Umbria, under the leadership of Alberto Pasquale and the presidency of Paolo Genovese, took place in San Gemini and became the forum of the Italian audiovisual sector.


And this year, the informal round table, which was animated by some of the main specialized journalists and audiovisual actors, dealt with – the organizers explain in the press release – topics that are considered crucial for the production of films and series. From the research of public financing, primarily tax credits, through bureaucratic issues, to the management of creative professions. Among others, Federico di Chio, evp strategy and corporate marketing of the Mediaset group, Andrea Occhipinti, president of Lucky Red, Marta Donzelli and Gregorio Paonessa of Vivo Film, Marco Grifoni, chief financial officer of Palomar, Marina Marzotto, delegate of the administrator of Propaganda Italia, participated, among others. Jaime Ondarza, CEO Fremantle Southern Europe & Israel, Francesco Bruni, director and screenwriter, Barbara Petronio screenwriter and producer, Andrea Biondi from Sole 24 Ore as moderator, Ester Corvi from Milan finance and Pino Gagliardi, deputy director of The Hollywood Reporter Italy. Antonella Tiranti, regional manager of the service for tourism, sport and film, was also present.


Indications of interventions that are considered the most urgent to be implemented in order to make the most of state contributions are defined. First of all, the stability of the rules and the certainty of the time and regulatory framework within which it moves; activation of the guarantee fund, which has been stopped since 2016; protection of small production companies from excessive concentration by companies operating vertically from production to sale of TV rights; containment of production costs. Last but not least, attention to creative talents and the search for content that is close to the needs and trends of the public.

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