Amazon and the NFL hope to establish a tradition with the first Black Friday game

It’s no exaggeration to say that Black Friday is a game between Miami Dolphins and New York Jets It’s Amazon’s Super Bowl.

Not only does this mean there’s an additional game on Prime Video that Amazon hopes to turn into an annual tradition, but it comes on the busiest shopping day of the year.

“When we talked to the NFL, this was a perfect marriage. Black Friday is a big event for us every year. We’re really putting everything behind this,” said Jay Marin, vice president of Prime Video.

Hans Schroeder, executive vice president of NFL Media, said the league has been exploring the possibility of adding a Black Friday game for a while. The Thanksgiving triple-A game has been among the most-watched games during the regular season over the past two years.

Adding a Black Friday game gives the NFL another day to take over. Combine that with its streaming on Amazon, and it was a match made in football and business heaven.

“It’s an opportunity for us to continue to innovate with Amazon. I think some of what they’ve done this year in Prime Vision is exciting by seeing this intersection between data and AI predictability and taking fans deeper inside the X’s and O’s,” Schroeder said. “I think the viewing experience It will be a little different and unique on that day and appropriately so. “We’re excited about it.”

Although Amazon will highlight some deals and promotions throughout the day, it won’t look like the home shopping network meets a football game.

Some Black Friday deals will be highlighted during commercials, and there will be a QR code to scan and shop during the game, Marin said.

There will be one major promotion each quarter and other deals during the pre-game, post-game and halftime shows.

The game will be available for all fans to stream for free. According to Nielsen, the most-watched game on Amazon came in Week 2 of this season when the Philadelphia Eagles hosted the Minnesota Vikings.

NFL games are averaging 17.1 million viewers through 11 weeks, which is a 6% increase from last season. The league is still on track to achieve its highest viewership since 2015.

Amazon will also stream a Garth Brooks concert after the game.

“I’m fascinated to see how it’s done with the Amazon component because they’ve taken it out behind the paywall. So you can watch the game, and if you want to do that extra Christmas shopping alongside the game, you’ll be able to do that,” said Al Michaels, who “So this is kind of a whole new frontier,” he will call the game with Kirk Herbstreit and Kylie Hartung. “I’m curious to see how this works. I mean there’s a chance in my mind that this could be amazing.

With three games on Thanksgiving, a Black Friday game, three Sunday windows and a Monday night game, half of the Week 16 matchups need national appeal.

Over Christmas last year, the league showed it could schedule games over four days and spread the wealth through matches across all of its media partners.

All 32 teams are in play this week, with 10 of the 16 games being a matchup between teams in the same division.

While college football has taken center stage in the past on the day after Thanksgiving, the… 3pm EST It still gives colleges an early window and prime time. More college rivalry games on Thanksgiving weekend were on Saturday.

Although it will be Tim Boyle at quarterback for the Jets in place of Aaron Rodgers, the AFC East’s leading Dolphins have risen to national prominence with quarterback Tua Tagovailoa and wide receiver Tyreek Hill leading the offense.


AP NFL: https://apnews.com/hub/nfl

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